Analyst Lowers iPad Forecast Due to iPad Mini Sales

One of Apple's hesitations in releasing a small size tablet was that it would cannibalize it's 9.7-inch iPad sales, but was that an unfounded concerned? Not according to at least one analyst, who lowered his iPad shipment forecast after seeing the 7.9-inch iPad mini jump out to a fast start. The iPad mini has been selling so well that Apple is having a rough time keeping up with demand.

"iPad mini demand remains strong, but shipments appeared limited by supply constraints," Sterne Agee analyst Shaw Wu wrote in a research note, according to ZDNet. "On the other hand, build plans for iPad appear to have been reduced likely due to some cannibalization by iPad mini."

iPad mini

In light of all that, Wu lowered his iPad sales estimate for the quarter from 25 million units to 23.5 million units. He also lowered his revenue estimate by a hair, down to $54.4 billion from $54.6 billion.

DisplaySearch seems less worried about cannibalization than Wu. According to DisplaySearch's David Hsieh, Apple will sell a combined 100 million iPad tablets in 2013. Half of those will be iPad mini devices, 40 million will be regular iPads, and another 10 million will be iPad 2 devices, Hsieh says.