Among Wireless Carriers, AT&T Takes Crown In Customer Satisfaction
AT&T just earned itself a bit of bragging rights over competing wireless carriers, as it ranked highest in customer service according to the J.D. Power's 2015 Wireless Customer Care Full Service Study, Volume 1 released today. The semi-annual study pinged 6,499 full-service wireless customers for the period running from July to December 2014.
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"Our research has shown and our customers tell us that their number one desire is to feel appreciated by their provider, and we at AT&T Mobility are dedicated to deliver that each and every day to our customers," said Glenn Lurie, president and CEO, AT&T Mobility. "Delivering an excellent customer care experience is one of the foundations of our overall relationship with customers. And it's going to get even better in 2015."
Customer satisfaction is graded on a 1,000-point scale. AT&T came in first with a score 786, with J.D. Power noting that it performs particularly well in the walk-in channel and ranks above the full-service average in four of the five service channels.
AT&T also took the customer service crown in the second half of 2013 and first half of 2014, meaning this is the third consecutive period that it's come out on top. For the current period, T-Mobile came in second place with a score of 777, which is above the industry average of 773, followed by Verizon at 771 and Sprint at 746.