AMD Exec Showcases 16GB Radeon Pricing Starting At Just $499

Three Radeon RX 6000 series graphics cards standing vertically.
Shots fired! In a Twitter post, AMD's Senior Director of Marketing for Gaming, Sasa Marinkovic, continued a salvo against NVIDIA over the bang-for-your-buck proposition of each company's current and previous-generation graphics cards, and specifically in regards to how much video memory (otherwise known as VRAM) buyers get for their money.

The timing of the tweet is no coincidence—it comes just a couple weeks after NVIDIA added the GeForce RTX 4070 to its Ada Lovelace stack. That card starts at $499 and comes with 12GB of GDDR6X memory linked to a 192-bit bus, for 504GB/s of memory bandwidth. It's a solid card for sure, but AMD is once again suggesting that NVIDIA skimped on memory.

AMD slide comparing GPU memory and pricing between Radeon and GeForce graphics cards.
Source: AMD (via Sasa Marinkovic)

"Our AMD Radeon 16GB gaming experience starts at $499," Marinkovic tweeted.

This is the second shot in two weeks aimed at NVIDIA. Earlier this month, AMD was a bit more coy in dissing its competitor with a pair of slides showcasing how more VRAM can benefit certain games, including Resident Evil 4, The Last of Us Part 1, and Hogwarts Legacy.

Those slides showed how much VRAM each of those games chew through when playing at 4K, both in regular rasterized mode and with ray tracing turned on. The general takeaway is that more memory benefits higher resolution gaming and advanced features.

This time around, AMD (via Marinkovic) made direct comparisons between Radeon and GeForce options. For players who want at least 16GB of VRAM, the Radeon RX 6800 starts at $499, versus the GeForce RTX 4080 starting at $1,199.

Obviously, that's a bit of an apples and orange comparison—the Radeon RX 6800 is based on AMD's previous-generation RDNA 2 graphics architecture whereas the GeForce RTX 4080 is a faster card based on NVIDIA's newest Ada Lovelace tech.

Backside of AMD's Radeon RX 7900 XT.
AMD Radeon RX 7900 XT with 20GB of GDDR6

Even so, as you move up the Radeon chain you eventually come to the Radeon RX 7900 XT with 20GB starting at $849 and the Radeon RX 7900 XTX with 24GB starting at $999. Simply put, AMD's Radeon cards typically offer more VRAM for the money.

Of course, the amount of memory alone doesn't determine a graphics card's entire worth. What this reminds us of is the smartphone landscape where Apple's iPhone models consistently come with less RAM versus many Android counterparts. For example, the iPhone 14 Pro Max pairs 6GB of RAM with up to 1TB of storage, whereas Samsung's Galaxy S23 Ultra is available with up to 12GB of RAM (and also 1TB of storage).

That matters in some situations (like having multiple apps open and switching between them), and in other cases, not so much. And so it goes with graphics cards, as well.

In any event, we've highlighted some tantalizing GPU deals over the past couple of weeks, such as Powercolor's Hellhound Radeon RX 7900 XT for $799.99 at Amazon and the ASRock Radeon RX 7900 XTX selling for $959.99. And in Intel land, you can pick up an Acer Predator BiFrost Arc A770 with 16GB of VRAM for $339.99 on Amazon. That's a dynamite value proposition for 1080p gaming and one of the cheapest cards to offer 16GB.