Update: AMD To Defensively Lower Radeon RX 5700 Pricing Due To Killer GeForce RTX Super Performance

Updated 7/5/2019 @ 11:14pm
AMD has officially confirmed the updated pricing posted in our original article below.
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AMD was sittin' pretty with its Radeon RX 5700 series of graphics cards which were first announced back in early June. At the time, they were billed as value-priced alternatives to the NVIDIA GeForce RTX 2060 and GeForce RTX 2070 with starting prices of $379.

However, the GeForce RTX 2060 Super and GeForce RTX 2070 Super launches have completely upset AMD's big Navi debut. The Super cards are offering anywhere from a 10 percent to 20 percent performance boost over their predecessors at competitive price points (read the HotHardware review here). In other words, AMD's value/performance proposition isn't looking as good right now.

So, what's AMD to do? According to a new report, AMD is lowering the price of entry across the board for its soon-to-be-released graphics cards to enhance their value to gamers. Here's the pricing that AMD officially announced last month for its first round of Navi consumer cards:

  • Radeon RX 5700: $379
  • Radeon RX 5700 XT: $449
  • Radeon RX 5700 XT 50th Anniversary Edition $499

According to this latest reporting, AMD will lower the prices at launch to reflect the following:

  • Radeon RX 5700: $349
  • Radeon RX 5700 XT $399
  • Radeon RX 5700 XT 50th Anniversary Edition: $449
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For comparison, the GeForce RTX 2060 Super and GeForce RTX 2070 Super are priced at $399 and $499 respectively.

At this point, we don't have a wide range of third-party, confirmed gaming benchmark results from the Radeon RX 5700 family, but we should start seeing a wealth of data on July 7th (the official release date). However, if AMD is [allegedly] this willing to shuffle pricing, then the company must really be worried about Super.