AMD Drives Industry Efforts to Enable Console-Quality Games for Handheld Devices
-Technology, Tools and Support Enable Content Development on Open Industry Platform for the Ultimate Mobile Gaming Experience -
SUNNYVALE, CALIF. - March 7, 2007 - AMD (NYSE: AMD) today announced its strategy to enable visually stunning and immersive games and multimedia content optimized for handheld devices powered by AMD's next-generation graphics technologies. As a leading supplier to the handheld market, AMD is introducing a suite of tools to help content creators jumpstart the development of applications for handheld devices based on OpenVG 1.0 and OpenGL ES 2.0 industry standards and AMD's patented Unified Shader Architecture.
AMD is working with content developers now in preparation for the arrival of phones powered by AMD's next-generation graphics technologies expected next year. Leveraging unique expertise in both graphics processing technology and the handheld market, AMD will offer a common toolset and common graphics architectures to empower the delivery of advanced, innovative hardware and true console-quality mobile games.
"AMD is working closely with OEMs and semiconductor suppliers to bring to market an incredibly powerful handheld gaming platform equipped with AMD's innovative, open-standard technology," said Paul Dal Santo, vice president and general manager of AMD's Handheld Division. "At the same time, we are driving the creation of truly compelling content for the next-
generation mobile gaming devices that consumers demand. This industry-wide effort will help ensure a robust handheld gaming ecosystem." Read more here...