At first the announcement of Athlon II X4s doesn't seem too interesting. Especially since they have been rumored for some time and it wasn't much of a stretch to imagine that AMD would get around to releasing quad-core Athlon II processors eventually. Not to mention the Athlon IIs are in many ways just Phenom IIs with the L3 cache removed, so there isn't a ton of brand new tech under the hood to ogle at. However, things get a lot more interesting when you hear the list price.
Consider for a moment the prospect of full, native quad-core capabilities at a palatable mainstream price normally associated with dual-cores. Pleasant thought, isn't it? Well now AMD is making it a reality. The new Athlon II X4s will start at just $99, making them the cheapest quad-core processors on the market. A quad-core with a two digit price tag, interested yet?