AMD Announces Radeon RX Vega Branding And Logo For Next Gen Flagship GPUs

radeon vega
Although we have not yet been given full access to AMD’s upcoming Vega graphics architecture, what the company has provided is the official branding for its new flagship parts. While we all knew that these graphics cards would be based on the Vega architecture, which supersedes Polaris, we didn’t know that “Vega” would actually find its way into the name of shipping parts.

Upcoming cards will take on the Radeon RX Vega branding instead of, for example, Radeon RX 470. AMD also showed off the Vega logo, which can be seen below:

radeon vega logo

Radeon RX Vega graphics cards will begin shipping during the first half of 2017 and are still built on a 14nm FinFET process, like their Polaris predecessors. However, AMD is bringing second generation High Bandwidth Memory (HBM2) to the table along with twice the peak throughput per clock compared to previous generation architecture. The Geometry Pipeline, which is now even more efficient, is also joined by a New Compute Unit and next generation Pixel Engine.

In addition to this Vega news (and more news that will be incoming), AMD also announced that it will be collaborating with Bethesda Softworks to implement new technologies into games, including low-level APIs like Vulkan (which has been used to great effect in titles like DOOM), to take full advantage of both the Ryzen processor family and the Radeon RX Vega family.

“This is a disruptive moment in the industry as games demand increasingly more power from today’s graphics architectures to deliver detailed worlds and characters at ever higher resolutions, frame rates, and quality settings,” said Raja Koduri, senior vice president and chief architect for the Radeon Technologies Group. “Working independently, game developers and graphics companies will eventually address the challenges of this new era of gaming; but working in close collaboration, the pace of that progress can advance exponentially.”

“AMD Radeon graphics architectures represent a true commitment to developers, inviting them to use the hardware as a blank canvas through low-level access to the silicon, and empowering them with architectural advancements that enable them to bring their gaming visions to life without compromise,” added Bethesda President Vlatko Andonov. “AMD Ryzen represents one of the most important disruptions to the CPU market in a long time.”

Stay tuned for more hot Vega news coming from AMD’s Capsaicin event.