Abit Responds To Nasty Rumors

by Marco Chiappetta — Thursday, May 29, 2008, 05:15 PM EDT

The other day, Digitimes reported that Abit could possibly exit the motherboard market if the company's upcoming line of motherboards based on the Intel P45 chipset weren't successful. It turns out, however, that Abit is still planning to stick around. Today, we received this quote on the subject, from Thore Welling, Universal ABIT's Global Marketing Director...

“abit is a well established and strong brand within the enthusiast and high-end motherboard and components industry. In fact, particularly over the past 12 months we have been able to considerably increase market share not only in traditional markets such as Western Europe, but even stronger so in emerging markets such as East Asia as well as in the Middle East. Therefore, the broadening of our product lines into the Consumer Electronics (digital photo frames with integrated photo printer {FunFab} and MIDs) segment represents a stronger commitment to the overall brand and the continuation of our <digital home> motherboard concept into other products. abit stays committed to motherboards and has a broad lineup of motherboards ready, as you will see in during Computex.”

And we thought EVERYTHING posted on the web was true.

Tags: NAS, DS, rumors, Rumor, ESP, Abit

Marco Chiappetta

Marco's interest in computing and technology dates all the way back to his early childhood. Even before being exposed to the Commodore P.E.T. and later the Commodore 64 in the early ‘80s, he was interested in electricity and electronics, and he still has the modded AFX cars and shop-worn soldering irons to prove it. Once he got his hands on his own Commodore 64, however, computing became Marco's passion. Throughout his academic and professional lives, Marco has worked with virtually every major platform from the TRS-80 and Amiga, to today's high end, multi-core servers. Over the years, he has worked in many fields related to technology and computing, including system design, assembly and sales, professional quality assurance testing, and technical writing. In addition to being the Managing Editor here at HotHardware for close to 15 years, Marco is also a freelance writer whose work has been published in a number of PC and technology related print publications and he is a regular fixture on HotHardware’s own Two and a Half Geeks webcast. - Contact: marco(at)hothardware(dot)com