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The age-old business model on the web is to use ads in order to deliver free content. It's not a bad exchange, save for those obnoxious advertisements that flash incessantly or pop up each time you click a link on the same website. Otherwise, it's a way for site owners to pay the bills (and staff) without imposing a... Read more...
Don’t freak out, but Facebook is testing a new feature that would put “Buy” buttons on ads within the social network. Simply, users would see an ad, and the ad would have a button that you could click to purchase the item you see, all without leaving Facebook. This is an obvious evolution of having ads on Facebook, and it... Read more...
You know those blank tiles on your Firefox homepage when you first start using the web browser? Mozilla is rolling out a program to make it so those tiles aren’t blank anymore; instead, they’ll be filled with ads. The company announced the change in a blog post using language that obfuscates at first blush what’s going on.... Read more...
Google has received a patent that essentially takes the incentive for a consumer to visit a business up a notch--or several notches. Traditionally, the tactics brick-and-mortar businesses have had to use to get people through the door have involved advertising sales, coupons, and offers for validated parking, not to... Read more...
You know what really grinds our gears? Bad ads. Online advertising makes most of the free content on the Internet (such as the words you’re reading right now) possible, but there are plenty of bad actors that abuse advertising tools to spam, trick, or deliver malicious content to users. Fortunately, Google has an ongoing full frontal... Read more...
One of the quirkiest aspects of the amazing success that many relatively new Internet tech companies enjoy is the fact that the free services don’t actually bring in a lot of cash, at least not compared to the scale of their popularity. Thus, inevitably, something has to give, and for Instagram that something is the placement of ads... Read more...
Your eyeballs are valuable commodities. No, we're not talking about scooping them out and selling them on the black market -- please don't do that -- but for advertisers, their goal is to get their goods and services in front of your face however possible. A new app called Locket wants to help them do that by beaming... Read more...
We’ve all done it; you’re trying to navigate around an app or web page on your smartphone or other mobile device, and because of your meaty adult-sized fingers, you accidentally click an ad that kicks you out of whatever you’re doing and takes you elsewhere. Even Google, who makes its bones on ad... Read more...
Just because you can do something doesn’t mean you should...because someone might sue you over it. Lots of folks are excited about software or browser extensions that will block ads on websites, such as the add-on Adblock Plus, but it’s possible that ad blocking could incite a legal battle. The issue here is fairly straightforward:... Read more...