Well, it was only a matter of time: Google has pulled all of the ad blocking apps from the Google Play Store, leaving customers with no way to avoid the ads that pop up in their apps. If you haven’t already bought one of the blockers, you’re going to have to tolerate those little banners that tend to pop up while you’re using free apps. AdFree Android, Adblock Plus, and others are already gone.
The move isn’t surprising, given that the Google Play developer
distribution agreement bars apps from materially changing other apps without authorization. Ad blockers stop other apps from displaying ads, so it’s hard to argue that the blockers aren’t making real changes to the way other apps work. Even so, the move is surely going to annoy some users who enjoyed the freedom that
Android seemed to offer, but the truth is that the
Play Store is still a pretty no-holds (well, few-holds) barred type of place; the Prohibited Actions section of the distribution agreement really only bars the unauthorized use in question and using customer info outside of the Play Store.
Joshua Gulick
Josh cut his teeth (and hands) on his first PC upgrade in 2000 and was instantly hooked on all things tech. He took a degree in English and tech writing with him to
Computer Power User Magazine and spent years reviewing high-end workstations and gaming systems, processors, motherboards, memory and video cards. His enthusiasm for PC hardware also made him a natural fit for covering the burgeoning modding community, and he wrote
CPU’s “Mad Reader Mod” cover stories from the series’ inception until becoming the publication editor for
Smart Computing Magazine. A few years ago, he returned to his first love, reviewing smoking-hot PCs and components, for
HotHardware. When he’s not agonizing over benchmark scores, Josh is either running (very slowly) or spending time with family.