ASUS Shows Off Concept Bamboo Products

by Marco Chiappetta — Sunday, March 09, 2008, 01:30 PM EDT

ASUS Showcases New Concept Bamboo Products at CeBIT 2008

Innovative Design Makes Use of Alternative Materials for Eco-Friendliness

Taipei, Taiwan, ASUS – The huge numbers of visitors present at ASUS' booth during CeBIT 2008 were treated to a dazzling display of innovative technology that included the ever-popular Eee PC, the ASUS-Lamborghini PDA handphone, and the exclusive EPU energy saving technology in the motherboard range. In addition to these new product lineups, ASUS has also included new concept products at this year's CeBIT 2008 exhibition. A leading company in the new digital era, ASUS has brought forth a new concept line that focuses on alternative material design aimed at helping save the earth. ASUS is committed to green computing, and this new lineup of concept products serves to keep users in touch with the future of environmentally friendly technology.

ASUS Bamboo Concept Series – A Mix of the Old and the New
ASUS' Bamboo concept series stands for our continuous commitment to bring cutting edge products that are sensational in all senses and forms. In nature, bamboo carries a touch of spiritual warmth with its unique tactile surface and its refreshing fragrance. In the Chinese culture, this unique character symbolizes a serene wisdom that takes the soul through a journey of aesthetic realms. It's this poetic quality of bamboo that the ASUS designers strived to convey in our product designs.

Innovative Use of Alternative Materials
With limited resources and ever increasing demand, it is vital that everyone – consumers and hardware providers included; strives to protect the environment in every possible way. ASUS' commitment to green computing has resulted in the research of alternative materials in its production of components and products. With such innovative technologies, ASUS has created an image of the future for computing – showcasing environmentally friendly designs for notebooks, LCDs and Mini PCs with bamboo as an alternative material in the manufacturing process...

Tags: Asus, Concept, product, Show, SHO, pro, bamboo, WS, AM

Marco Chiappetta

Marco's interest in computing and technology dates all the way back to his early childhood. Even before being exposed to the Commodore P.E.T. and later the Commodore 64 in the early ‘80s, he was interested in electricity and electronics, and he still has the modded AFX cars and shop-worn soldering irons to prove it. Once he got his hands on his own Commodore 64, however, computing became Marco's passion. Throughout his academic and professional lives, Marco has worked with virtually every major platform from the TRS-80 and Amiga, to today's high end, multi-core servers. Over the years, he has worked in many fields related to technology and computing, including system design, assembly and sales, professional quality assurance testing, and technical writing. In addition to being the Managing Editor here at HotHardware for close to 15 years, Marco is also a freelance writer whose work has been published in a number of PC and technology related print publications and he is a regular fixture on HotHardware’s own Two and a Half Geeks webcast. - Contact: marco(at)hothardware(dot)com