Items tagged with Women
Crime might not pay -- but video games about crime certainly do, particularly when they're the follow-up to one of the biggest franchises in gaming. Grand Theft Auto V -- easily one of the biggest titles left for the Xbox 360 and PS3 -- went on sale today and cleared $800M in revenue in just 24 hours. That's not just a record for Grand Theft Auto, it's a record for Take Two, and possibly for the entire gaming industry. Last year, Activision touted Call of Duty Black Ops II as raking in a record $500M in revenue, but this has blown way past that. Reviews of the game are excellent, with an average Metacritic score of 98 and praise lavished on the degree of detail and visual effects squeezed out...
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In the movie Gladiator, Proximo offers words of advice to Maximus, telling him "Win the crowd, and you will win your freedom." If Proximo was alive today and enjoyed a career as a market analyst, he'd tell tech firms, "Win the women, and you'll win profits for your investors." He might also be ignored and his advice dismissed, shrugged off as someone who doesn't understand the tech industry where young men between the ages of 18 to 35 are the most important demographic. Or are they? Alexis Madrigal, senior editor at The Atlantic, suggests otherwise, saying "The body of evidence amassed by Intel researcher Genevieve Bell indisputably shows that men's role in technology adoption continues to be...
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A recent survey, "Internet Reliance in Today's Economy" conducted by Harris Interactive for Intel, found that most U.S. adults find Internet access essential to daily life, so essential that some would choose it over TV ... or sex. According to the survey, 46% of women and 30% of men would forego sex for 2 weeks rather than give up Internet access for the same amount of time. For women and men aged 18-34 it was 49% and 39% respectively. More than half of the women in the 35-44 range (52%) would forego sex. Men, is this starting to make you feel inferior to your cable or DSL modem? TV has no chance against the Internet: 67% of adults aged 18-34, 57% of adults aged 35-44 and 52% adults aged 45...
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Yet more search engine news: Online search site Ask.com is laying off 40 people and running up the white flag in its quest to challenge Google for market share. They've decided to concentrate on their core users, who they have identified as women in their late thirties in the Midwest and Southeastern states, according to their new chief executive Jim Safka. Safka said it could take a few more months before the company articulates how the new view of its business will affect actual products, but its study of users already pointed to some important differentiating factors.In terms of habits, Ask.com found that its users are three times more likely to conduct their search in the form of a complete...
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Researchers at MIT have developed chip architecture that runs on 70 percent less voltage than a conventional processor. The savings in power consumption would have profound effects on the battery life you could expect from portable devices. They may even require only movement and body heat to power chip-enabled sensors and communication devices. "It will extend the battery lifetime of portable devices in areas like medical electronics," said Anantha Chandrakasan, a professor of electrical engineering at MIT. "When you look at the digital processor, the fact is that we may be able to reduce the energy needed by 10 times."Better circuit design and batteries have already led to smaller, more-mobile...
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According to a recent study done via the Internet, it seems that the number of women who own gaming consoles is actually higher than men. While the test audience is a bit small at barely 1000, and there are some large questions about the methodology of the test and the demographics of the respondents, the results could also be due to broader appeal of modern games:“While women are only a small percentage of the audience for violent blockbusters like "Halo," the newsletter said, they are increasingly taking part in dance and music games, making them a fast-growing segment of the gamer population. "The idea of gaming being just for the 18-34 male set is now out of date," said Ann Mack, director...
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Frances E. Allen, a 74 year old woman with a 45 year career at IBM, is the first woman ever to receive the coveted A.M. Turing Award given annually by the Association for Computing Machinery. The award, plus $100,000, was given to Allen on Wednesday in recognition of her contribution to the optimization of computer compilers used for translating one computer's language to anothers. Allen has worked on many prestigious projects including software for the National Security Agency to IBM's Blue Gene supercomputer. Retired from IBM since 2002, Allen has remained active in programming and encourages girls and women everywhere to study computer sciences. One of the most prestigious...
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I don't know, either. But popgadget -personal tech for women -usually clues me in. And color coded caller ID seems cool, whether you prefer the toilet seat up or down: I don't know why I still fly across the room -- endangering life, limb and dog -- when the phone rings, even though 95% of the time I end up not picking it up because the caller is someone I don't even know or someone I do know and don't want to hear from. And everyone else has my cell phone number, so what's the emergency? Maybe it's a generational thing; my daughter has no trouble ignoring the sound of the landline phone, it's just white noise to her. I've got to get one of these. That way, when my son's elementary...
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Reuters reports that market researcher TRU conducted a survey of 1,400 women aged 15 to 49 and found that women, when given the option, choose tech gadgets over traditional luxury items, such as jewelry. "The study found 77 percent of women surveyed would prefer a new plasma television to a diamond solitaire necklace and 56 percent would opt for a new plasma TV over a weekend vacation in Florida. Even shoes lost out. The study found 86 percent would prefer a new digital video camera to a pair of designer shoes." So guys, the next time you can't decide what to give your significant other, try looking around your favorite electronics store. I don't know about the rest of you, but this...
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