Items tagged with svod

Due to Hulu's tight connection with CBS, Nielsen has been measuring the audiences that stream shows via that platform. For pretty much every other major SVOD network, the numbers are either a complete mystery, or each individual service reports their own proprietary figures. Essentially, there has been no standardized way to get a feel for viewership across streaming video platforms, and with so much content moving away from pay-TV channels and onto the Internet, it's obviously something that needs to be addressed. And that's exactly what Nielsen is doing. Starting next month, Nielsen is expected to start applying its famed ratings to Netflix, Amazon Prime, and other competing services. It's... Read more...