Items tagged with sparq
It's a new year, but much of the same for Yahoo. After a spending spree in 2013, Yahoo is continuing in the new year with yet another buy-and-shut down episode. The company has just purchased Sparq, noted as a marketing technology startup. Following the acquisition, it promptly shut Sparq down. Reportedly, Yahoo spent just under $2 million on the new firm, which was first founded in 2010 and best known for creating "deep link" tech for mobile apps. In other words, Sparq figured out an elegant way to link to a very specific spot on a mobile app from a different site; in other words, an email blast could link to an app's purchase page instead of the overall landing page. The Sparq team will seemingly...
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