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Google late this week acquired Fitbit for $2.1 billion, just days after the deal was first rumored. This acquisition not only gives Google access to a bigger slice of the wearable market pie, but a greater amount of information about users’ health and fitness. Many have argued that Google's agreement with Fitbit is more about the possession of data than technology. Rumors had cropped up at the end of October that Alphabet, Google’s parent company, had been in talks with Fitbit. This rumor was confirmed on November 1st in a blogpost by Rick Osterloh, Google’s Senior Vice President of Devices & Services. Osterloh stated that they hope to “spur innovation in wearables...
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