Items tagged with podcasting

The battle for dominance in the streaming audio segment is heating up with Apple Music and Spotify fighting to be tops in the industry. Last summer reports indicated that Apple Music had passed Spotify in subscriber numbers for the first time. Spotify tried to get some of those subscribers back by trialing a new unlimited ad-skipping feature for its free subscribers. Spotify is now reportedly gearing up to shell out huge money for a podcasting startup called Gimlet Media. Reports indicate that the deal will cost Spotify over $200 million to close. If Spotify can add premium content from Gimlet Media to its offerings, the deal could undoubtedly lure in more subscribers in the fight against Apple.... Read more...