Items tagged with play points

One way to encourage customers to make repeat purchases is by rewarding their loyalty. Most movie theaters have a points program in place, and so do many credit cards. It looks like Google will be joining the fray. There is evidence to suggest that Google is working on a Play Points loyalty program for users who make purchases at its Play Store. There is no such program that is currently in place at any of the major app stores, including Google's Play Store, Apple's App Store, or Microsoft's Windows Store. In that regard, Google could differentiate itself from the competition. Whether that would be enough to sway users into buying an Android phone over an iPhone, we can't say. Either way, it... Read more...