Items tagged with NASDAQ: ATVI

When Blizzard announced that they were splitting Starcraft II into three titles, Wings of Liberty, Heart of the Swarm, and Legacy of the Void, the general reaction from fans was controversial. The fear was that Blizzard would pad out the contents of each game with busywork missions and red-herring plot devices, while charging full price for each. The company later clarified that the second campaigns would be priced like expansion packs. Heart of the Swarm is the first chance we've had to see if Blizzard's expansion strategy would result in the same quality of game play. Wings of Liberty (WoL) launched at $59, while Heart of the Storm (HotS) is $39. That $39 buys you 20 main missions and 7 "Evolutionary"... Read more...
When Blizzard announced that they were splitting Starcraft II into three titles, Wings of Liberty, Heart of the Swarm, and Legacy of the Void, the general reaction from fans was controversial. The fear was that Blizzard would pad out the contents of each game with busywork missions and red-herring plot devices, while charging full price for each. The company later clarified that the second campaigns would be priced like expansion packs. Heart of the Swarm is the first chance we've had to see if Blizzard's expansion strategy would result in the same quality of game play. Wings of Liberty (WoL) launched at $59, while Heart of the Storm (HotS) is $39. That $39 buys you 20 main missions and 7 "Evolutionary"... Read more...
In a conference call with investors, Activision discussed the success of its Skylanders series, which is a Spyro the Dragon spinoff that's played along with toy figures through a "Portal of Power." Young children between 6-11 years old represent the target demographic, and that's something that concerns Activision Blizzard CEO Bobby Kotick when it comes to the Wii U. "As you know, we were somewhat disappointed with the launch of the Wii U," Kotick said. "And I think it's a challenging environment this year, and one of the things we are concerned about is what the install base of hardware will be like for 6-11 year olds. But we have a lot of confidence in the franchise in the long term. I think... Read more...
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