Items tagged with keurig

Keurig’s attempt to lock its competitor’s coffee pods out of its brewers (all while running “The choice is yours” branding) has finally come to something of an end – though it’s not one that will appease some Keurig owners. The company announced that it is bringing back the My K-Cup in time for the holidays, giving its customers some freedom when choosing which coffee the Keurig will brew.“We want customers to be able to brew every brand, any brand of coffee in their machine, and bringing the My K-Cup back allows that,” Keurig CEO Brian Kelley told analysts in a call this week, reported Fortune. Supporting the My K-Cup will let customers choose their own coffee, but keeps competing (sometimes... Read more...
I drink more coffee than I'd like to admit. Most of it is black, since I like the idea of not overdosing on sugar throughout the day, although on regular occasion I do dump a bit of flavored creamer in there for a treat. Surprisingly, there's an additive that's all the rage right now that I somehow never thought to add: delicious, fat-free DRM. Admittedly, that might be because I prefer to have freedom when it comes to something as dead simple as coffee. Keurig sees it a different way, as its Keurig 2.0 system, released last summer, introduced a digital rights management mechanism. The launch didn't come as a surprise; the company's CEO gave us all advance warning last spring. Well, what the... Read more...