Items tagged with james cameron
The consumer love affair with 3-D technology has waxed hot and cold for the last century, and current data indicates that's not going to change. A surge in 3-D movie ticket sales several years ago jump-started the film and display industries' most recent attempt to push the technology but consumers simply aren't biting. A recent report from Slate catalogs a fresh year of data as a follow-up to an August, 2010 piece on slumping 3-D ticket sales. 12 months later, things have only gotten worse. A few years ago, theatre owners who invested in 3-D screens were realizing a substantial return on their investments thanks to significantly higher revenues on a per-screen basis. Now, those gains have...
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Over the last few years, and particularly since Avatar hit the big screen seven months ago, display manufacturers and the film industry have been yammering to anyone that would listen that 3D technology is The Next Big Thing. Investors and analysts have cautiously warned against embracing the concept that 3D would reinvigorate theaters and profit margins; new evidence suggests consumer interest in 3D films is falling much more quickly than previously expected. A recent story from Slate dug into revenue data from multiple angles; its finding aren't encouraging. First, let's examine how much of a film's revenue came from 3D theatres during its opening weekend. If we exclude Step Up 3D and Pirhana...
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If we didn't know any better, we would assume that James Cameron, the guy who directed Avatar, Titanic, and loads of other mega-hits, was a paid spokesperson for 3D. Every place we turn, it's James talking good about 3D, with never a negative thing to say about the format. Without a doubt, James is the most prominent proponent of 3D, and even with the famed Roger Ebert saying that he "hates" 3D and thinks consumers should too, Cameron is plugging away. 3D HDTVs Pushed Hard at CES 2010 in Las Vegas At this point, it's pretty transparent. Basically, Cameron has now stated a a technology forum in South Korea that 3D will "will replace 2D as the standard, mainstream format for film, television and...
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