Items tagged with HuffPo
It's been a few months since we covered AOL's controversial new business strategy and surprising purchase of The Huffington Post. The company released its first quarter results earlier this week—is there any good news underneath the bad? A little, as it turns out. Global display advertising revenue (this refers to large, flashy ads) grew four percent quarter-on-quarter, marking the first increase in display revenue since Q4 2007. Company chairman Tim Armstrong stated: ""Today represents an important milestone in the turnaround of AOL as global display revenue grew for the first time since Q4 2007. I am proud of the work completed thus far and we remain focused on accelerating our momentum...
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Last week we reported on AOL's business plan for 2011 and how it appears to eschew content quality in favor of content quality. Today, the company announced that it's reached an acquisition agreement with The Huffington Post. For the price of $315 million, Arianna Huffington and her website's staff, professional journalists, and various contributing bloggers have become a part of AOL's not-insignificant online media empire. Huffington has published a blog entry of her own detailing how and why she and AOL CEO Tim Armstrong came to this arrangement. "while Tim was talking about his plans for turning AOL around, he said that the challenge lay in the fact that AOL had off-the-charts brand awareness,...
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