Items tagged with do not track
Have you ever felt like you're being followed? Excuse us for feeding into your paranoia, but you are being tracked. It happens each and every time you surf the web, and it's going to keep happening, even if you've enabled that feel-good "Do Not Track" setting in your browser that most websites and online services ignore.
They ignore it
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Microsoft is giving Internet Explorer and Project Spartan browser users a heads up that in future releases, the Do Not Track feature will no longer be enabled by default. On the surface (no pun intended), Microsoft's reasoning for the change is that enabling the privacy feature by default only encourages websites to...
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News is out today of a survey from video advertising platform Ebuzzing claiming that it would cost an average of E140 per year per UK citizen to pay for an ad-free Internet and that the majority of users (98% of them, in fact) would never, ever be willing to pay such fees. I'm not surprised by results like this -- if someone asked me "Would...
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Yahoo is proud as a peacock to point out that it was an early adopter of Do Not Track, but at the same time, the company isn't willing to let that little tidbit prevent it from suddenly abandoning the privacy initiative by ignoring DNT requests. In case you're wondering why Yahoo changed its mind, the company's excuse...
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As we discussed last month, Mozilla postponed the introduction of automatic third-party cookie blocking in its Firefox Web browser, citing the obvious: it was too hasty in its decision. Well, that hastiness appears to have worn off, as now, the company has plans to rollout the do not track change to Firefox in the...
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An upcoming version of Google's Chrome browser will finally offer support for Do Not Track (DNT) technology, which is a privacy measure that, in theory, prevents websites from dropping advertising cookies into the browser. It's a feature that's already available in Firefox and Internet Explorer, and by the end of the...
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Last month, Microsoft dropped a bombshell on advertisers -- its Internet Explorer 10 that ships with Windows 8 would ship with its "Do Not Track" setting enabled. Users would have to opt out of DNT by manually changing this setting if they wanted websites to track them. The DNT standard is still being debated, and...
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The state of California is currently considering a bill (SB761) that, if passed in its current form, would require websites to ask visitors for permission before tracking them via cookies. While there are already apps and add-ons that allow web surfers to manually control what cookies they accept or refuse, the new...
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Consumer advocates, veteran websurfers, and the just plain paranoid love the idea of a "Do Not Track" list that would make it impossible for advertisers to track where you go on the web and tailor advertising to your surfing habits. The problem is, those same users hate paying for content, and like having free, high-quality ad-supported webpages...
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