Items tagged with billboard

The music business is a drastically different one now than it was even a decade ago. Slowly but surely, many entities tied to the record and music industry are shifting to take the new realities into account, and this week, Billboard announced that it would do likewise. The new Billboard.com finally gets with the Internet age, acknowledging music streaming as a major component to what's hot and trending. The company has added playable charts into the mix, with one-click access to hit playlists using Spotify, MySpace or Rdio players. There's also the opportunities to watch recent videos via VEVO, and easily use the Web to sift through 180,000 archival charts. It's doubtful that streaming music... Read more...
It's hard to show tech-savvy consumers advertising. Your grandma might still be looking at every pop-up ad a rapacious Internet businessman can come up with, but between fast-forwarding past TV ad spots with your Digital Video Recorder, pop-up blockers in your browser, and the Do Not Call list, a lot of people are avoiding the vast majority of advertising that's being hurled at them. Advertisers never give up, though. They just try a different approach. High-tech ad avoidance is leading to a boom in one of the oldest forms of advertising: billboards everywhere. They just call it "Out of Home Media" now. The new places for ads — as well as the addition of digital and video capabilities to signs,... Read more...