Items tagged with arez

Lest there was any doubt that ASUS was planning to roll out a new AREZ sub-brand for AMD's Radeon Series graphics cards, it's now official—ASUS announced the new "brand identity" for its lineup of Radeon RX products, explaining that it's derived from Arex, the Greek god of war. It's an appropriate designation, giving that AMD is going to war with NVIDIA over its GeForce Partner Program (GPP). The controversial program rewards add-in board (AIB) partners with a bevy of perks, including marketing funds and special promotions, in exchange for aligning their gaming brands exclusive with GeForce products. ASUS has not gone on the record saying it has joined the program, but with the release... Read more...
We have been hearing rumors of ASUS introducing an AREZ sub-brand for its graphics cards, and specifically for its AMD Radeon Series, and sure enough a visit to the company's website reveals that AREZ is real. While there are no cards listed under the new sub-brand at the moment, it seems pretty clear that ASUS will relegate its AMD cards to AREZ so that it can align is Republic of Gamers with NVIDIA's GeForce Partner Program (GPP). In case you have not been following that whole situation, there is a bit of controversy surrounding GPP, which provides additional marketing and sales support to vendors who choose to join. As for consumers, NVIDIA last month explained that it designed GPP "to ensure... Read more...
There are more questions than answers surrounding NVIDIA's GeForce Partner Program (GPP), which offers hardware partners a slew of perks and support in exchange for aligning their gaming brands with NVIDIA's products. Beyond a blog post by NVIDIA announcing the program, companies have been willing to discuss the program in detail. As such, it's not clear which companies are choosing to participate, and which ones are not. However, there is a rumor that ASUS has opted to join the program, that it's creating a new AREZ sub-brand for AMD cards. We're taking this rumor with a pound of salt, but according to Videocardz and information it obtained "directly from ASUS," the company is attaching its... Read more...