Items tagged with AdWords

Google is taking a stand against advertisements on the internet that promote cryptocurrencies, cryptocurrency exchanges/wallets/trading advice and/or initial coin offerings (ICO). The tech giant says that it will no longer serve ads through its platforms for these products and services starting in June 2018. "We don't have a crystal ball to know where the future is going to go with cryptocurrencies, but we've seen enough consumer harm or potential for consumer harm that it's an area that we want to approach with extreme caution," said Scott Spencer, Google's Director of Sustainable Ads, in an interview with CNBC. In addition, Google will add the following to its "restricted" list with respect... Read more...
In its latest AdWords blog post, Google delves deep into how it's making its advertising platform better for the future, and also gives us an update on what devices people are using to conduct their searches. From the blog post: "And at these times, consumers are increasingly picking up their smartphones for answers. In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan." No one should be surprised that mobile search is big business, but to learn that more people now search on their phones versus their desktop or notebook? If you're an advertiser that hasn't been taking mobile platforms too seriously, this new fact should help... Read more...
After warning that it was doing so back in March, Google has changed its AdWords policies to ban sexually explicit advertisements, meaning that we’ll no longer see any porn ads in search results or anywhere on the AdWords network. “Google AdWords doesn't allow the promotion of some types of sexual content on the Google Network. You may not do the following: promote graphic depictions of sexual acts, promote content with underage or non-consensual sexual themes, including child sexual abuse content, promote services that may be interpreted as providing sexual acts in exchange for compensation,” reads the policy. Although some of the above is also illegal, Google made a point... Read more...