Items tagged with Adsense
The European Commission is hardly afraid to hand out hefty fines to tech firms, as Google knows as well as any company. In case Google was in need of a reminder, though, European Union regulators smacked the company with a fine of 1.49 billion euros, which is nearly $1.7 billion in US currency. Google's latest fine is for breaching EU antitrust rules as it relates to search and advertising. According to the Commission, Google abused its market dominance by imposing numerous restrictive clauses in contracts with third-party websites. Those clauses prevented Google's rivals from placing search advertisements on affected websites, the Commission said. "Today the Commission has fined Google €1.49...
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Major entities are taking steps to crack down on the proliferation of fake news, and you can count Google among them. The sultan of search is putting together a new policy that would prevent websites from misrepresenting content on its AdSense advertising network, a move that won't totally get rid of fake news but will make it tougher for people to profit from it. "Moving forward, we will restrict ad serving on pages that misrepresent, misstate, or conceal information about the publisher, the publisher's content, or the primary purpose of the web property," Google said in a statement. By using AdSense, advertisers can place text ads on millions of websites that are part of Google's network. The...
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Whenever I give advice on keeping Windows secure from the many threats on the web, I preface things by saying that even the safest computing habits aren't enough these days. Simply visiting a compromised website can get your system infected, but it's not just Windows users that are at risk. Researchers at security outfit Kaspersky Lab discovered a banking Trojan that's compromising Android users by way of Google's AdSense program. There are plenty of websites out there that use Google's AdSense advertising network, including news sites. "By simply viewing their favorite news sites over their morning coffee users can end up downloading last-browser-update.apk, a banking Trojan detected by Kaspersky...
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You know what really grinds our gears? Bad ads. Online advertising makes most of the free content on the Internet (such as the words you’re reading right now) possible, but there are plenty of bad actors that abuse advertising tools to spam, trick, or deliver malicious content to users. Fortunately, Google has an ongoing full frontal assault on these practices, and it seems to be working. “We've allocated substantial technical, financial, and human resources to stopping bad advertising practices and protecting users on the web. Hundreds of our engineers, policy experts and others have dedicated their careers to this work,” wrote Mike Hochberg, Director, Ads Engineering for Google....
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On Wednesday, Google unveiled what it called "interest-based" advertising. In reality, what they really unveiled was behaviorally targeted ads. And that has some privacy advocates crying foul. The "interest-based" ads will initially appear on YouTube and other Google partner sites. Here's the reason behind the initiative; it's all about the dollar, naturally: Our advertisers and publisher partners have been asking us for a long time to offer interest-based advertising. Advertisers need an efficient way to reach those who are most interested in their products and services. And publishers can generate more revenue when they connect advertisers to interested audiences.It's obvious what will happen:...
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