Items tagged with Adap.Tv
AOL, a company many probably wrote off as dead a few years ago, is actually doing quite well. The company beat expectations and posted revenue of $541.3 million, which is roughly a triple year-over-year improvement on 2012’s second quarter. The company sold about $1.1 billion worth of patents to Microsoft last year. As part of its aggressive strategy to remake itself and continue life in the black, AOL is also planning to acquire Adap.Tv, a video advertising company, for $405 million. (The deal is for $322 million in cash and $83 million in stock.) This acquisition is in line with previous ones, including 5Min Media, Goviral, and even the Huffington Post, as AOL is looking to...
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