Yahoo's Buzz Sinks Digg
Yahoo! launched its Buzz Social News site in beta form in February. It differs from other Social News sites as being invitation-only, but despite that: it's already given Digg's traffic a buzz-cut.
Yahoo Buzz had an explosive first few months, showing that it could generate 90% of the traffic that three-year old Digg could in only a matter of weeks. Furthermore, users of Buzz have been found to be more likely to comment on Buzzed stories.
The comScore report for April 2008 showed an astounding 74% month-over-month growth in unique visitors to Buzz, and a steady increase in minutes spent on the site. Also, over half the site's visitors were women, likely due to Yahoo's efforts to cater to female users with its Shine portal.
![](https://hothardware.com/newsimages/Item6829/BuzzDiggApril.jpg)
Digg's recent problems obviously haven't helped it. It's definitely been a swift climb for Buzz, but the big question is: can it stay there?
Yahoo Buzz had an explosive first few months, showing that it could generate 90% of the traffic that three-year old Digg could in only a matter of weeks. Furthermore, users of Buzz have been found to be more likely to comment on Buzzed stories.
The comScore report for April 2008 showed an astounding 74% month-over-month growth in unique visitors to Buzz, and a steady increase in minutes spent on the site. Also, over half the site's visitors were women, likely due to Yahoo's efforts to cater to female users with its Shine portal.
![](https://hothardware.com/newsimages/Item6829/BuzzDiggApril.jpg)
Digg's recent problems obviously haven't helped it. It's definitely been a swift climb for Buzz, but the big question is: can it stay there?