Yahoo Joins Tweeting Craze

by Jennifer Johnson — Wednesday, February 24, 2010, 11:47 PM EDT

As part of its latest attempt to make its site more useful, Yahoo announced a partnership with Twitter. Although most of the new features won't be available until later this year, one of the upcoming features will allow anyone with a Twitter account to tweet and see the updates of people they're tracking while they are logged in to the Yahoo Web site.

One change has already taken place: Yahoo is now displaying a wider range of Twitter updates in its search results. Google and Microsoft have been displaying Twitter search results since late last year. Like its rivals, Yahoo will pay Twitter for better access to its data. Prior to this announcement, Yahoo had been using Twitter's free tools to find tweets that pointed to the latest news regarding hot topics.

One of the ways in which Yahoo will differentiate itself from Microsoft and Google is that Yahoo plans to turn its Web site into a tweeting perch. By tethering its site to Facebook (another new feature coming before July) and this partnership with Twitter, Yahoo hopes to make it easier for people to share information and images via their social networking accounts without leaving the Yahoo Web site. By encouraging people to stay on the site, Yahoo will benefit from a greater chance to show Internet ads and generate revenue.

Tags: Yahoo, Facebook, Twitter, search engine, Tweet

Jennifer Johnson

Jennifer grew up around technology. From an early age, she was curious about all things related to computers. As a child, Jennifer remembers spending nights with her dad programming in BASIC and taking apart hard drives to see what was inside. In high school, she wrote her senior term paper on her experiences with building custom computers.

Jennifer graduated from the Jeffrey S. Raikes School of Computer Science and Management at the University of Nebraska at Lincoln. After college, she began writing full-time for various PC and technology magazines. Later, she transitioned to the Web. In these roles, Jennifer has covered a variety of topics including laptops, desktops, smartphones, cameras, tablets, and various consumer electronics devices. When she's not playing with or writing about the latest gadget, Jennifer loves to spend time with her family, capture memories with her camera, and scrapbook.

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