With Alphabet.com Unavailable, Google Buys abcdefghijklmnop...
The domain name purchase comes just a handful of days after Google finalized the reorganization of its many businesses and projects into subsidiaries of Alphabet, a newly formed parent company led by Sundar Pichai. Under the new setup, Google can be hyper focused on its core businesses and services, such as search, Android, YouTube, apps, Maps, and ads, while ventures like Google X and Nest operate as separate entities.
Google unveiled a website at abc.xyz when it initially announced Alphabet, though apparently it wasn't content to stop there.
"We realized we missed a few letters in abc.xyz, so we're just being thorough," an Alphabet spokesman told The Wall Street Journal. The spokesman didn't follow up with how the company plans to utilize the long-winded domain name.
As of Thursday morning, there was nothing to see at the newly owned domain. It's not clear if Google will offer it up as a mirror site to abc.xyz, leave it blank, or use it for some other purpose. It's also possible that Google acquired the domain as a defensive tactic -- Google also owns GoogleSucks.com, along with Googl.com and Gogle.com to address common misspellings.