T-Mobile seems to be leading the way — among America’s four largest wireless carriers — with bargain basement pricing and innovative “Un-carrier” infinitives that have been raising eyebrows among its competition. T-Mobile may have an advantage when it comes to pricing and features like Data Stash, but its nationwide coverage doesn’t come close to matching the reach of larger carriers like AT&T and Verizon Wireless.
So when the America’s largest wireless carrier, Verizon Wireless, starts cutting prices, we really start to take notice. Starting tomorrow, the wireless carrier will begin cutting prices on its MORE Everything plans below 10GB. That means that 1GB of shared data will now cost you $30, while 2GB will set you back $40 — both represent a $10 discount. 4GB of data has also been cut by $10 to $60, while the 8GB plan is only seeing a $5 discount to $85. Verizon Wireless is also adding a brand new 6GB plan that costs $70.
Verizon Wireless’ generosity also extends to some of its pricier offerings, as the 20GB plan also receives a $10 cut to $140. While it’s not as big of a percentage discount as the lesser plans, it’s nothing to scoff at.
In addition to the price cuts, Verizon Wireless is also introducing three new data tiers between the existing 10GB and 20GB plans. 12GB, 14GB, and 16GB data plans will be available for $110, $120, and $130 respectively.
“Just about a year ago, Verizon Wireless expanded what customers experience with a shared data plan when we introduced MORE Everything on the best 4G LTE network,” said Nancy Clark, CMO for Verizon Wireless. “As the market leader, we are committed to delivering customers the solutions and value that make sense for their lifestyles.”
Verizon Wireless seems committed to cutting plans and offering new features on its own terms, rather than simply playing follow the leader. Just last month, Verizon CFO Fran Shammo remarked, “We did not go to places where we did not financially want to go to save a customer.” Shammo went on to say that his company has no plans to offer anything similar to T-Mobile’s Data Stash because "We're a leader, not a follower.”