Verizon Wireless Joins The 'Don't Text And Drive' Campaign

Wait a second, a wireless operator advocating against texting and driving? Is 2012 upon us already? In a move that can only be seen as a ploy to generate some positive PR, Verizon Wireless has just launched a Don't Text And Drive ad campaign, despite that fact that the sending and receiving of text messages is incredibly lucrative for carriers (so long as that person doesn't abuse their unlimited plan, of course).

Of course, this is a hot topic of late, with lots and lots of entities stepping out to get the message across that texting and driving is incredibly risky. Dan Mead, executive vice president and chief operating officer at Verizon Wireless, said the "Don't Text and Drive" campaign begins next week with a mix of ads, including television, radio, print, online, billboards and non-traditional media, designed to reach drivers.

Mead said Verizon's objective with the campaign was as follows: "Our objective is clear and simple: change the behavior of drivers who text while behind the wheel. No text message is worth risking a life." One radio spot lists the people who "... would really like to see you get home safely," including husbands, wives, children, brothers and sisters, family friends and more. "The Verizon Wireless campaign should resonate during the holiday season, when the safety of loved ones is forefront in so many people's minds."

You can have a look at the television ad below. Will this finally be the move that makes people take notice and put down the phone once and for all while behind the wheel? Something tells us no, unfortunately.