Ubisoft Hugs Mother Nature, Ditches Paper Manuals

Not that any of you bother to RTFM (Google it) anyway, but for what it's worth, Ubisoft is doing away with paper-based manuals and replacing them with in-game digital copies instead. The new initiative applies to games for the PC, Xbox 360, and PlayStation 3, starting with Shaun White Skateboarding this holiday 2010, Ubisoft said.

"It's pretty cool that Ubisoft is making a conscious effort to go green with its new video game packaging," commented Olympic Gold Medalist Shaun White. "I'm excited for my new skateboarding game to come out and stoked that it will be the very first Ubisoft game to be part of their green packaging initiative."

According to Ubisoft's internal research, producing one ton of paper used in manuals consumes about two tons of wood from 13 trees. That translates into net energy of 28 million BTUs, which is enough to heat the average home for an entire year; greenhouse gases equivalent to 6,000 pounds of CO2; and nearly 15,000 gallons of wastewater.

"Ubisoft is often recognized for making great games, but it’s a special privilege to be the industry leader at saving trees," said Laurent Detoc, president of Ubisoft North America. "Eco-friendly initiatives are important to the global community and introducing in-game digital manuals on Xbox 360 and PS3 is just the latest example of Ubisoft’s ongoing commitment to being a more environmentally conscious company."

Have you hugged a tree today?