's dedicated GPS business has thrived for years, but things are
changing. Navigation applications are now moving to smaller devices,
and oftentimes to devices that aren't made by the same company as the
one making the software. Even TomTom has a navigation app for the
iPhone, along with loads of other rival firms. And you can bet that a
navigation company makes less with every cellphone app sale than with a
So, what's a GPS company to do in times like these? Something
different, that's what. TomTom has just introduced the TomTom Go I-90,
a double-DIN navigation device that's tailor made for vehicles with a
double-DIN opening and no GPS unit. We'd say the I-90 is meant for
those who prefer the "factory install" look but didn't opt for an
integrated GPS when buying their vehicle. Hailed as an "infotainment
solution," the device also acts as a radio (though the lack of a CD player is a bummer) and integrated with factory
car speakers. As with any other TomTom navigator, this one also
supports hands-free calling, but one of the unique features is the GPS
unit's ability to be removed from the double-DIN unit itself. In other
words, it looks like a factory GPS
when you're driving, and when you
need to get out, it follows along.
As of now, it's available in Europe only, but we wouldn't be surprised
to see it ship across the pond if it's successful. And while ?599 may
sound like a lot, that's just a fraction of what automakers charge for
integrated navigation units.
Pre-installed map of Western Europe***.
TomTom Map Share™ technology – so drivers get daily map changes from
the TomTom community.
TomTom Safety Alerts, including safety cameras.
Enhanced Positioning Technology – for uninterrupted navigation, even
Improved hands-free calling – so drivers can make and answer phone
calls safely while driving.
Help-Me! emergency menu - local information to get help quickly.
Optional iPod support - optimal support for iPod playback and iPod
Extensive phone compatibility.
Optimised TMC reception through the car’s antenna.
Latest map guarantee.
TomTom HOME desktop software for everything a driver needs to keep the
device up to date.
Address speech recognition and text-to-speech.
USB connection for MP3/I-pod.
Amplifier (4 x 40 WATT).
RDS support for PS, AF, TA.
AM reception (LW and MW).
Built in TMC receiver.
Ready for steering wheel control (3rd party accessory).
Connectors to car and outside world (GPS, USB, iPod).
2 DIN box.
No CD drive.