T-Mobile’s John Legere Whips Out Two Line, $100/Month Unlimited Family Plan

Wireless carrier T-Mobile is rolling out a new Simple Choice family plan that will make monitoring data usage an unnecessary task. That's because the plan includes unlimited 4G LTE data for the whole family, along with unlimited talk and text, with a multi-line family discount -- it starts at $100 per month for two lines and can scale up to 10 lines at $40 for each additional one.

Outspoken T-Mobile chief John Legere said the new plan is the wireless carrier's way of putting a "stop to the madness" of shared data plans, which he claims customers find confusing and complex.
Image Source: Flickr (Chris Potter)

"These plans are purpose-built to do one thing – take money from your pocket and put it into theirs. They threaten you with punishing overage penalties unless you police your own family’s data usage or up your data bucket and spend more every month," Legere said in a statement. "Unfortunately for American consumers, this scheme is working as intended. In 2014, AT&T, Verizon and Sprint pulled in more than $1.5 billion – yes, with a ‘b’ – in overage penalties."

Using T-Mobile's new Simple Choice plan, a family of four will enjoy unlimited talk, text, and data for $180 month ($100 for the first two lines and $40 each for the other two). It also includes features that other carriers typically charge for, such as data tethering and unlimited international texting from the U.S.

To get the same features on Sprint, a family of four iPhone users would pay $280 per month, and non-iPhone users would be charged $320 per month. The savings aren't quite as deep if you knock out the $10 per line charge for data tethering and plus another $10 per line for unlimited international texting, though T-Mobile still comes out ahead.

Click to enlarge. Source: T-Mobile

"Of course, every single T-Mobile Simple Choice postpaid customer immediately qualifies to take advantage of this offer. That’s how the Un-carrier does it, putting our customers first," said Legere. "But not the carriers. Last week, one of them launched a new promotion that not one of their existing customers could get. That makes my head spin, and it’s exactly the kind of BS we’re on a mission to end."

Whether you like T-Mobile's new plan and/or overall coverage, give the company credit for instigating the wireless war that's currently taking place. T-Mobile's "un-carrier" initiative has shaken up the industry and prompted the competition to come up with new plans and promotions to attract customers, like Sprint's offer to cut customers' phone bills in half when they switch over.