T-Mobile Bullies Big Red With Customer-Stealing 'Never Settle For Verizon' Trial

Led by outspoken CEO John Legere, T-Mobile hasn't been subtle in its aggressive attempts to win over customers from competing wireless customers, and that's still the case in a new promotion designed to lure Verizon subscribers. It's called the "Never Settle Trial" and is a sarcastic spoof on Verizon's "Never Settle" ad campaign.

The Never Settle Trial is exclusively offered to Verizon customers who are willing to test T-Mobile's service against their current carrier. It's a risk free affair -- Verizon customers port their number to a new T-Mobile smartphone while retaining their old Verizon phone in case things don't work out. However, if they end up liking T-Mobile's service and terms better than Verizon's, the Un-carrier will pay off any of Verizon's Early Termination Fees up to $650 or outstanding device payments when they trade in their handset for a new one on T-Mobile's Simple Choice plan.

John Legere

It's a 14-day trial that's being offered, and if Verizon customers ultimately decide to stick with Big Red, T-Mobile will refund any trial costs from using its network, along with any service costs for connecting back with Verizon, such as activation or other related fees.

"Last week, I said we would hit right back at Verizon — I meant it," said John Legere, president and CEO of T-Mobile. "T-Mobile’s 4G LTE network is the nation’s fastest. Not faster for the price … just faster, period. With T-Mobile, you don’t have to settle for trickery, gimmicks and carrier BS the way you do with Verizon. I’m so confident in our kick-ass network experience that we’re footing the bill so Verizon customers can give T-Mobile a try."

T-Mobile is getting the word out about its new trial program through a social media campaign dubbed #NeverSettleForVerizon. In a series of short ads, T-Mobile drives home various points, such as never settling for a slower LTE network, limited data, two-year service contracts, and other claims it attaches to Verizon.

The Never Settle Trial kicks off May 13 with a sign-up period that runs until May 31.