Sprint ’Direct 2 You’ Brings In-Home Delivery And Hands-On Setup For Smartphone Purchases

Up to this point, the wireless wars have been mostly fought with more flexible smartphone plans that either offer more data or lower prices. Sprint, however, has demonstrated an ability to think outside the box by offering to cut customers' smartphone bills in half when they switch from a competitor and/or cover any expenses related to divorcing your wireless carrier, like early termination fees. Now the nation's third largest wireless carrier is offering to come to your home to get you setup with a new device.

The new program is called "Sprint Direct 2 You," and just as it sounds, Sprint will bring the in-store experience direct to your home, office, or any other location you choose (like a coffee shop). So let's say you upgrade to a Samsung Galaxy S6 Edge. With Spring Direct 2 You, a Sprint-trained "expert" will bring the device to your home, set it up, and transfer all of your content from your old one, such as contacts, pictures, apps, etc.

Sprint Direct 2 You In Home

"We’re constantly listening to our customers, and we learn from them what they want in a great wireless phone experience so that we can remove their pain points," Sprint CEO Marcelo Claure said. "As a result, we created Sprint Direct 2 You, a whole new way of buying wireless. With Direct 2 You, Sprint brings an amazing, convenient in-store experience directly to the customer – in the comfort of wherever they want to be. Customers will never have to worry about transferring their own data or being handed a device they do not know how to use."

Sprint Direct 2 You Cars

Taking a page from Best Buy's Geek Squad and its fleet of cars, Sprint is planning to deploy around 5,000 Sprint Direct 2 You vehicles in major metropolitan areas by the end of the year. The initial rollout begins today in Kansas City, Sprint's hometown, which also happens to be one of the few destinations for Google Fiber (some cities get all the luck!). Later this month, Sprint will expand to Chicago and Miami markets.

Wondering how much Sprint's white glove service will cost? Nothing! The way it works is qualified customers will receive an offer via text or email to upgrade their phone. Customers can then call the Sprint number provided to schedule an appointment, at which point a Direct 2 You expert will arrive and get busy acquainting you with your new phone.