Sparrow Acquired By Google; Gmail For iOS To Get More Beautiful?
Casual e-mail users may not recognize the name "Sparrow," but avid users have probably heard it a time or two. Why? Well, the startup is largely credited with creating the most beautiful and intuitive e-mail app for the iOS platform, and now, the whole team is Property of Google. That's right -- a company that's making e-mail beautiful on iOS just got acquired by arch-rival Google. Boom.
Details on the deal are pretty sparse, with reports suggesting that the entire team was taken for around $25 million. Sparrow users will likely be bummed to hear that the members won't be working on updated versions of Sparrow; instead, they'll be striving to make Gmail more beautiful.
If you're unaware, Gmail for iOS is a pretty lackluster app. It's more like a web-wrapper of the HTML5 web app than anything. We certainly won't complain with a pinch of Sparrow to Gmail's iOS app, but you have to wonder if Apple itself isn't kicking the dirt for letting these guys get swooped up by Google first...
Details on the deal are pretty sparse, with reports suggesting that the entire team was taken for around $25 million. Sparrow users will likely be bummed to hear that the members won't be working on updated versions of Sparrow; instead, they'll be striving to make Gmail more beautiful.
If you're unaware, Gmail for iOS is a pretty lackluster app. It's more like a web-wrapper of the HTML5 web app than anything. We certainly won't complain with a pinch of Sparrow to Gmail's iOS app, but you have to wonder if Apple itself isn't kicking the dirt for letting these guys get swooped up by Google first...
