Sony Going All In On PlayStation Network Revival And Commitment To Gamers
While the Xbox 360 saw solid gains against the PlayStation 3, roles have switched in the next-gen era. Sony's PlayStation 4 has found its way into nearly 9 million homes to date, while the Xbox One has only sold around 5 million units. This describes Sony's opportunity, and according to a new report, it's betting hard on the gaming sector to fuel a turnaround. While Sony is still quite healthy in the overall scheme of things, it is not the technology giant that it once was. It has shuttered the Vaio personal computer brand and sat the TV unit in a corner by itself.
The world of tech has changed, and the gaming side of the house seems to be Sony's best bet for long-term rejuvination. According to plans, Sony is aiming to "reposition the video console warhorse as a hub for a network of streamed services," rivaling iTunes and Netflix in the world of streaming movies/music/social. It's hoping to extract more dollars from its base of 52 million network users, making it the most profitable sector in the entire company.
Starting with gaming and seeing what works makes sense. Sony has been spread out across various divisions for years, and it hasn't worked out well for it recently. By focusing on an area that it knows well, and that is already seeing success, seems like a wise move to conserve money and target resources at what's being demanded.
The world of tech has changed, and the gaming side of the house seems to be Sony's best bet for long-term rejuvination. According to plans, Sony is aiming to "reposition the video console warhorse as a hub for a network of streamed services," rivaling iTunes and Netflix in the world of streaming movies/music/social. It's hoping to extract more dollars from its base of 52 million network users, making it the most profitable sector in the entire company.
Starting with gaming and seeing what works makes sense. Sony has been spread out across various divisions for years, and it hasn't worked out well for it recently. By focusing on an area that it knows well, and that is already seeing success, seems like a wise move to conserve money and target resources at what's being demanded.
