Sony Ericsson's Xperia Studio Leads To Wild Neo-Inspired 360-Degree Video

What would you do if you had a six-pack of Sony Ericsson's Xperia Neo handsets? Would you strap 'em onto a bike and capture an insane 360-degree view of the ride? Every so often, we see technology used for more than what someone in a marketing suit intended, and it's almost always inspiring. Like this example. The Xperia Studio has launched for artists and creative collaborators, and one example is the strapping of six Neo handsets onto a bike.

The project invites folks to take Xperia phones and push them to "their absolute limits and remake reality." Content on the platform will be updated at regular intervals from the growing pool of contributors. Here's the full spill, followed by a wicked video.

The Sony Ericsson's Xperia™ Studio invites creative thinkers, artists and intellectuals – from collaborative artists in Denmark to astrophysicists in New York – to take the range of Xperia™ handsets to their absolute limits and ultimately 'remake reality'. Content on the platform will be updated at regular intervals from the growing pool of contributors.

Blurring the boundaries of entertainment, technology and communications:
The first phase of the project has seen collaborators from around the world use Xperia™ handsets to create content in unconventional and interesting ways – a flame-thrower camera flash, a view of the universe through the naked eye, capturing the perfect wave, creating a song from the ambient sounds of Paris and most recently capturing the extreme tricks preformed by a BMX crew in Brooklyn. Each project has been video-documented and can be viewed on the Xperia™ Studio platform.

Collaborators from around the world:
The project underlines Sony Ericsson's heritage as an innovator that continually strives to blur the boundaries between entertainment, technology and communications. The first round of collaborators involved in the Xperia™ Studio project includes:

Illutron, a collaborative interactive art studio in Copenhagen
Dr. Joshua Peek, a Hubble Fellow and astrophysicist at Columbia University, NYC
Ed Sloane, a lifelong surfer and innovative surf photographer from Victoria, Australia
Annabel Linquist – an artist and musician from New York
Torey Kish – an extreme sports enthusiast from Brooklyn

For full details, please visit Xperia™ Studio content is also available to Sony Ericsson communities on Facebook ( and Twitter (