When most people buy a sex toy, they're usually not too overt about it. In fact, the mere thought of someone intercepting that package on your doorstep and noting what might be inside is something that could cause serious embarrassment. Sex is unquestionably one of the most private things to most people, so when one customer found out that a vibrator company was fetching a bit more information than anyone would want exposed, she decided to pursue legal action.
The company in question is Canada-based Standard Innovation, and despite its name, its practices seem anything but "standard." The user, who is being identified only as "N.P.", said that she had no idea Standard Innovation was receiving so much information in return about her use of the company's We-Vibe vibrator. And while the data is anonymous, it's hard to imagine anyone would be all that comfortable with this.
It was discovered that Standard Innovation receives information in real-time when the product is in use. The company gets timestamp information, as well as heat-level and of course vibration power. The fact that this is done in real-time is something that will rub many the wrong way - it's downright creepy.
It's understandable to an extent why a company would want this kind of information. If you find out that most of your customers use similar settings, it could help you devise ways to improve the product. But when it comes to something so sensitive, data gathering really needs to be opt-in only. And perhaps not be sent in real-time. Cringe.