Samsung To Deliver Premium Smartphones With High-Res Displays To Kneecap Apple’s iPhone

It's a funny thing watching Apple and Samsung compete in the mobile space, especially now, as each one adopts lessons learned from one another. For example, Apple finally figured out that Samsung was onto something with its big screen smartphones, and lo and behold, the 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus are selling like gangbusters. Likewise, it took Samsung forever a day to learn that Apple's premium design philosophy holds mass market appeal, and so the Galaxy S6 and Galaxy S6 Edge have already reported topped 20 million in preorders.

This is all proof positive that yes, you can teach an old dog new tricks, and Samsung plans to apply its lesson to future smartphones. Having lost its lead to Apple in the smartphone market and seeing how well the reception has been for its recently announced Galaxy S6 and S6 Edge, Samsung now plans to use more premium materials in its mobile devices going forward.

Samsung Galaxy S6

That means a wider range of handsets with metal cases, slim bodies, and high definition displays, Co-CEO Shin Jong Kyun stated at Samsung's annual shareholder meeting in Seoul today, according to Bloomberg.

"Samsung Electronics aims to consolidate its leadership in the premium market and plans to newly change the smartphone lineup to strengthen competitiveness," Shin said.

Samsung's epiphany couldn't have come at a better time. Shin, who heads the company's mobile division, was under the gun to deliver a successful smartphone launch after Galaxy S5 sales failed to live up to expectations. It was a solid phone, but too similar to previous versions, especially in its plastic construction.

The trick now for Samsung is to ride the momentum, and it can do that by following through with its plan design premium phones across the board. It would also go a long way with users if Samsung could bring back some staples of past Galaxy phones, such as expandable storage (microSD card slot) and a removable battery.