Samsung Says A New Era Of Galaxy Is Coming And It's Powered By Generative AI
![hero samsung galaxy z fold](https://images.hothardware.com/contentimages/newsitem/63037/content/hero-samsung-galaxy-z-fold.jpg)
Tech companies continue to clamor over how to infuse artificial intelligence into its products. Whether it be an AI chatbot to assist users, or generative AI to enhance projects, the race for AI dominance is heating up. Not wanting to be left behind, Samsung is taking the challenge seriously and trying to get ahead of its competition in the mobile market. The tech giant boasts, "No company can harness AI's potential like Galaxy."
Samsung explains its claim, remarking, "Because Galaxy puts the power of openness in the palm of your hand. Designed to empower everyone, everywhere, Galaxy AI is universal intelligence on your phone as you've never seen it before."
![ai robotic hand touching human hand](https://images.hothardware.com/contentimages/newsitem/63037/content/ai-robotic-hand-touching-human-hand.jpg)
Wonjoon Choi, EVP and Head of R&D of Mobile eXpereince Business, remarked, "Mobile technology has an incredible power to enable connection, productivity, creativity and more for people around the world, but until now, we haven't seen mobile AI ignite that in truly meaningful ways. Galaxy AI is our most comprehensive intelligence offering to date, and it will change how we think about our phones forever."
Consumers will not have to wait much longer to experience what Samsung has in store with its innovations in AI technology. The company is expected to announce its upcoming Samsung Galaxy S24 series of smartphones early next year.