Despite some fierce competition, Samsung has experienced an impressive level of success in the mobile space and has managed to nurture the Galaxy brand into a household name. Part of that success was due to the company unifying its ultra mobile products (phones, tablets, phablets, etc.) under the Galaxy brand, and thus, Samsung decided to take a similar route on the PC side earlier in the year. The ATIV brand is a relatively new one for Samsung, but it's definitely gaining traction. In addition, Samsung is pouring a ton of resources into industrial design, as evidenced by the ATIV Book 6.
This particular machine is obviously aimed at the masses, and not hardcore gamers or tireless road warriors. The ATIV 6 is hardly thin-and-light, and it doesn't pack a star-studded list of high-end components, but what it does is hit all of the major feature points that your average laptop consumer is after...
Samsung ATIV Book 6 Notebook Review

Marco Chiappetta
Marco's interest in computing and technology dates all the way back to his early childhood. Even before being exposed to the Commodore P.E.T. and later the Commodore 64 in the early ‘80s, he was interested in electricity and electronics, and he still has the modded AFX cars and shop-worn soldering irons to prove it. Once he got his hands on his own Commodore 64, however, computing became Marco's passion. Throughout his academic and professional lives, Marco has worked with virtually every major platform from the TRS-80 and Amiga, to today's high end, multi-core servers. Over the years, he has worked in many fields related to technology and computing, including system design, assembly and sales, professional quality assurance testing, and technical writing. In addition to being the Managing Editor here at HotHardware for close to 15 years, Marco is also a freelance writer whose work has been published in a number of PC and technology related print publications and he is a regular fixture on HotHardware’s own Two and a Half Geeks webcast. - Contact: marco(at)hothardware(dot)com