Runco's Latest Projectors Put Your BMW Purchase In Jeopardy

When a company spells "Extreme" as "Xtreme," it generally means that whatever product has said label is underwhelming and over-hyped. Not so with Runco's latest, which deserve every bit of "Xtremeness" given to them. The new VX-33i and VX-33d projectors are less like AV toys and more like investments, with prices so high that you'll probably not even believe us.

Designed for the most affluent of home theater owners, these new beamers promise extraordinary brightness and are specially designed to work with "cinema-sized screens." The only differences between the two are that the 33i features integrated video processing while the 33d utilizes Runco's external DHD video processor. Both units boast a 3-chip DLP light engine with 1080p SuperOnyx DMD, ISF calibration support and native 1080p output.

If you're sitting down, have a look at this: the VX-33i is shipping now and starts at $49,995, while the VX-33d is also shipping with a starting price of $59,995. In other words, it's either a new projector or two average sedans, a full college education at a public school or a decent shack just outside of Jersey City. Talk about insane!

Runco takes xtreme DLP projection to THE next level WITH ITS STUNNING NEW vx-33 projectors
With exceptional brightness and variety of lens options, the all-new Video Xtreme™ VX-33i and VX-33d projectors offer Runco dealers incredible illumination ideal for exceptional home theaters.
Beaverton, OR – August 27, 2009 – Runco®, the leading brand in luxury video solutions, today introduced its Video Xtreme VX-33i and VX-33d, the latest additions to its broad portfolio of performance projectors. The Runco VX-33i and VX-33d are precisely engineered to bring the ultimate video experience to exceptional home theaters that boast cinema-sized screens.
The pioneer and leader in custom high-end projectors for more than two decades, Runco offers truly spectacular video reproduction with its Video Xtreme VX-33i and VX-33d. These stunning new projectors combine the industry’s most advanced technology, an ingeniously engineered 3-chip DLP™ light engine with 1080p SuperOnyx™ DMD™, and Runco-proprietary video processing and scaling to create a truly enveloping and realistic experience. Utilizing proprietary O-Path™ technology and ISF™ exacting calibration standards, Runco ensures that light is efficiently culminated in the VX-33i and VX-33d to project ultra-high resolution and brightness, making the VX-33i and VX-33d the perfect projectors to complement even the largest projection screens (greater than 120-inch diagonals) found in the spectacular media rooms of today’s luxury residences.
“This project represents Runco’s legacy in high-end projection,” said Gerry Perkel, Runco CEO. “Runco has always dominated in this elite market space and these new products give our dealers the solutions that will enable them to continue to own their markets.”
The VX-33i uses Runco-proprietary integrated Vivix™ video processing to ensure, superb scaling and the industry’s most advanced aspect ratio control system. These unique processing elements enable the VX-33i to project flawless high-definition material as well as transform all standard definition content to near-high-definition levels, while maintaining the native formats of TV and movies.
The VX-33d features Runco’s advanced external DHD video processor controller. Runco’s DHD combines all the advanced 1080p scaling and processing capabilities with greater compatibility than ever offered before and ease-of-installation from its discreet, rack-mountable form factor. It boasts Runco’s advanced Vivix™ 1080p processing with VirtualWide™ and new VirtualCinema™ aspect ratios, supporting all video aspect ratios without any loss of image integrity to achieve the best possible imagery from all video sources, and enhances all digital and analog signals to near-high-definition quality. Runco’s external DHD also offers ample advanced connectivity, a complete selection of input, output and communication control ports, and seamless compatibility between nearly every video source and component.
Designed specifically for the custom installer who specializes in high-end theaters, the VX-33i and VX-33d offer several proprietary CinOptx™ lens options for greater flexibility during installation and to ensure that each media room can be perfected to the exacting demands of its owner. Both the VX-33i and VX-33d are available with Runco’s exclusive, award-winning CineWide™ and CineWide with AutoScope™ technology. CineWide, the first and leading 2.35:1 projection solution, has since prompted industry-wide adoption; it was developed to properly reproduce 2.35:1 CinemaScope™ movies with unparalleled accuracy and full vertical screen image height, and eliminate useless black bars.
Runco Home Theater products are built with quality and craftsmanship to ensure an amazing experience every time. All Runco displays feature a two-year RuncoCare standard warranty. Runco RedCarpet extended options are also available for one or two additional years.
Runco’s Video Xtreme VX-33i projector is now shipping and starts at $49,995 (MSRP). The VX-33d is shipping now and starts at $59,995. Runco products are available exclusively through its authorized dealer network.
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