Redbox To Rent Half Billionth DVD This Weekend

We never doubted Redbox’s ability to grow quickly, and now we have additional evidence that shows how quickly the company is expanding: Only five years after Redbox first debuted with 12 kiosks, the DVD rental provider is on track to rent its half billionth DVD sometime this weekend. In five years, Redbox has grown from 12 kiosks in Denver to having kiosks in 48 states and more than 15,000 retail locations.

"Redbox is committed to providing our customers with timely, convenient and affordable access to new release DVDs," said Mitch Lowe, president, Redbox. "It is this singular commitment to our customers that has fueled our tremendous success and we thank our consumers for achieving this milestone with us."

If you’re looking to rent a movie this weekend, Redbox is featuring a new selection of DVDs including the comedies "I Love You, Man" and "17 Again." Regardless of what type of movie you’re looking for, Redbox’s affordable price and convenient locations are still the company’s top features.

Redbox is currently available at select McDonald's restaurants, leading grocery and convenience stores, and Wal-Mart and Walgreens locations in select markets. Each kiosk holds approximately 500 DVDs, with approximately 200 new release titles. Customers can keep the DVD for as long as they want, paying $1 per day. When you’re finished with the movie, simply return it to any of Redbox’s 15,000+ locations throughout the country. Should you forget to return a title, rental charges will cease after 25 nights and the movie is yours to keep.
Tags:  Movies, kiosk, Redbox