WhatsApp didn’t make any qualms about the benefits of such a move, writing on Thursday, “By connecting your phone number with Facebook's systems, Facebook can offer better friend suggestions and show you more relevant ads if you have an account with them. For example, you might see an ad from a company you already work with, rather than one from someone you've never heard of.”
Needless to say, privacy groups aren’t happy at all about WhatsApp’s change of heart when it comes to user privacy — especially considering that Facebook will now be privy to WhatsApp users’ phone numbers. The Electronic Privacy Information Center (EPIC) has blasted the move, and says that Facebook and WhatsApp are in violation of a commitment to privacy that was promised back in 2014, when the former acquired the latter.
EPIC says that the recent actions of Facebook and WhatsApp fly in the face of what it promised users and what the FTC demanded of both companies.
While Facebook and WhatsApp contend that this change in policy will “help” users by way of combatting spam and providing more relevant interactions with businesses, the benefits to Facebook are far greater.