Polaroid Brings Instant Photography Back

Talk about a blast from the past. Polaroid is bringing back instant photography, and this time, we're not talking about a portable printer. At the end of last year, Polaroid announced plans to offer a One Step Camera sometime in 2010. Now, the company is celebrating the return of instant film photography by officially launching the Polaroid 300 camera.

The Polaroid 300 camera is the first of many new products the company intends to deliver. The Polaroid 300 features classic Polaroid instant film, an automatic flash, and four scene setting modes.

"We are thrilled that today marks the return of instant.  It's bigger – and better – than ever. The Polaroid Movement is one that we heartfully embrace and intend to build upon by reaching the creative community and global Polaroid fans alike," said Giovanni Tomaselli, Managing Director of the Summit Global Group, the exclusive worldwide licensee for Polaroid branded imaging products.  

The camera is available for a suggested price of $89.99. You'll need film as well; ten-packs of Polaroid 300 instant film will sell for $9.99.The camera and film is available at Bloomingdales, J&R, and Polaroid.com.

In addition to the new Polaroid 300 camera, Summit Global Group has also partnered with ZINK Imaging and plans to offer a range of instant digital products that use ZINK Zero Ink Printing Technology. The Polaroid PoGo Instant Mobile Printer and Instant Digital Camera use this ink-free printing technology to print photos instantly.  New ZINK-enabled products will be unveiled later this year.