Pizza Hut iPhone App Proves To Be A Success

In the three months since it was released, the Pizza Hut App for the Apple iPhone and iPod touch has helped the company sell more than one million dollars worth of pizza, pasta, and wings. As the featured icon in the iTunes Lifestyle Category, the App provides users with a creative way to order their food from Pizza Hut.

Pizza Hut is the first national pizza chain to introduce an ordering App for the Apple iPhone and iPod touch. The App is quickly approaching one million downloads.

The Pizza Hut App uses iPhone and iPod touch features such as the Multi-touch user interface and accelerometer to make ordering each individual menu item a unique experience. Pizza Hut describes the ordering process this way:
  • When ordering pizzas, users virtually build their own pizza by choosing a type of crust in the scroll wheel, "pinching" to select size, and dragging-and-dropping toppings onto the pizza, all with visual confirmation. If an overeager pizza customer adds too many toppings, the pizza explodes and toppings go flying across the screen with an alert to make their pizza happier with fewer toppings.
  • The section used to order WingStreet wings starts with a bowl of wings that changes as users choose the type of wings they want. Next they select a sauce and are prompted to "sauce their wings" by shaking their iPhone or iPod touch until the wings are covered. Shake too long and the sauce flies across the screen. As with the pizza ordering, customers finish with a representation of the wings order.
  • The App has a virtual waiter on call to take your Tuscani Pastas order. You can select from four delicious varieties including Meaty Marinara, Creamy Chicken Alfredo, Premium Bacon Mac 'N Cheese and Lasagna.

While waiting for your order, the App lets you play a game called Pizza Hut Racer in which you must deliver a pizza quickly while avoiding obstacles.

Each time a user orders using the App they get 20% off their entire order. The Pizza Hut App is available from the App Store on iPhone and iPod touch.