What really makes this camera appealing is its affordable price tag—the K-x single lens kit with body and a smc PENTAX DA L 18-55mm lens will be available in October for $649.95. Several other features also set this DSLR apart from other entry-level models, including the K-x's 12.4 megapixel sensor with sensor-shift Shake Reduction, the ability to capture 4.7 frames per second, and a 2.7 inch LCD with Face Detection autofocus. The K-x's video capabilities include the ability to record full 720p resolution (1280x720) at 24 fps using any PENTAX 35mm lens.
For users who are stepping up from a point-and-shoot model and prefer simplicity, the K-x offers a PENTAX Auto Picture mode and 10 scene modes. There are also a number of unique special effects and digital filters built-in to the camera that let you edit and process images without a computer.
The K-x includes a High Dynamic Range (HDR) image capture feature which blends three bracketed images into a single picture to give you the best possible shadow, highlight, and midrange detail. The camera supports a sensitivity range between ISO 100 and ISO 12800.
In addition to the K-x, PENTAX announced the smc PENTAX DA L 55-300mm F4-5.8 ED super-telephoto zoom lens. This lens will be available only in a K-x Twin Lens Kit package consisting of a K-x body, this new lens, and the smc PENTAX DA L 18-55mm F3.5-5.6 lens. The kit will cost $849.95. Other configuration options for the K-x include a twin lens kit for $749.95 that includes a K-x body, the smc PENTAX DA L 18-55mm lens, and the smc PENTAX DA L 50-200mm zoom lens.